Fail to Plan, Plan to Fail. “Perseverance and Spirit have done wonders in all ages.” George Washington

Bob Lotzar

Senior Vice President

+1 (616) 575 7041
+1 (616) 304 6124

bobl@naiwwm.comdownload profile (pdf)

Background & Experience

For over 30 years, Bob has been directly involved in the acquisition, development, management and leasing of over 40 million square feet of space. In addition, his market insight and knowledge of decision analysis tools allow him to provide an unparalleled investment analysis and advice.

As a member of the NAI Wisinski brokerage team, Bob provides specialized service to his clients and customers, emphasizing retail development, land-lord/tenant representation, and complex land development transactions.

Bob enjoys competition and likes playing golf, tennis, and pickleball. He also enjoys the challenge of fixing just about anything that YouTube can assist with.

Bob enjoys working at NAI because of the people. ‘NAI Wisinski has a great group of people who work well together and the atmosphere is very congenial.’


  • Michigan State University, Bachelor of Marketing and Finance
  • Detroit College of Law at Michigan State University, JD

Professional Associations & Designations

  • Commercial Board of Realtors (CBOR)
  • Commercial Alliance of Realtors (CAR)
  • Michigan Association of Realtors (MAR)
  • National Association of Realtors (NAR)
  • International Council of Shopping Centers (ICSC) – Member

Community Involvement

  • American Cancer Society (Volunteer)
  • Children’s Healing Center (Volunteer)
  • Habitat for Humanity (Volunteer)
  • MSU Detroit college of Law Alumni Association
  • MSU Eli Broad Business School Alumni Association
  • Legendary Capital
  • Choice Hotels
  • Medler Electric
  • True North
  • Princeton Enterprises
  • Bacall Companies

Strategic Clients

  • AT&T
  • Bank One
  • Biggby
  • Chicago Diversified Foods
  • City BBQ
  • Citizens Bank
  • Comerica Bank
  • Cort Furniture
  • Dollar General Store
  • Dunkin Donuts
  • Fidelity Investments
  • Fifth Third Bank
  • Food Lion Stores
  • Foremost Insurance
  • Group 10 Management
  • Home Depot
  • House of Blinds
  • Kimco
  • Kmart
  • Jet’s Pizza
  • JP Morgan Chase & Co.
  • Lake Trust Credit Union
  • LensCrafters
  • Lonestar Steakhouse
  • McDonald’s Corporation
  • Meijer
  • Meritage Hospitality Group
  • Midas
  • NAPA Auto Parts
  • Office Max
  • Planet Fitness
  • Pizza Ranch
  • Poppy’s
  • Radio Shack
  • Rite Aid
  • Sears
  • Sprint
  • Staples
  • Tim Horton’s
  • Union Bank
  • United States Postal Service
  • Washington Mutual
  • Walmart
  • Wells Fargo
  • Wendy’s
  • Xfinity